Tailored Google Ads and SEO Strategies – AsherProperty is a well-established real estate agency based in Bangkok, specializing in high-quality luxury residences across Thailand.
Despite a commendable portfolio, AsherProperty was unable to reach their target audience effectively and was not driving the desired traffic to their website. Their main objective was to increase traffic and enquiries for their high-end luxury residences. To meet this goal, they partnered with GoldfishSEO.
AsherProperty was dealing with several challenges:
Inadequate online visibility: Although AsherProperty had a robust portfolio of luxury residences, their visibility online was not reflective of their offering, limiting their exposure to potential clients.
Low conversion rates: The website traffic they received was not effectively converting into enquiries and bookings for their selected properties.
Limited use of paid advertising: Despite having a significant potential to reach their target audience, AsherProperty had not fully leveraged Google Ads, leading to missed opportunities.
Upon understanding AsherProperty’s unique challenges, GoldfishSEO developed a strategy combining Tailored Google Ads, SEO, CRO, and content services:
Google Ads: We launched a targeted Tailored Google Ads campaign, focusing on high-intent keywords related to luxury real estate in Thailand. This allowed AsherProperty to appear prominently in search results for these keywords, thereby reaching potential customers actively looking for such properties.
SEO Optimization: We optimized AsherProperty’s website and content for search engines, using relevant keywords and technical SEO strategies. This improved their organic visibility on search engines, supplementing the reach of the Google Ads campaign.
CRO Services: Our team streamlined the user journey on the website to improve conversion rates. We implemented clear and compelling calls-to-action, simplified the enquiry process, and enhanced the property listing pages for greater appeal.
Content Creation: To boost organic search rankings and provide value to visitors, we produced engaging, SEO-optimized content highlighting AsherProperty’s luxury residences and providing insight into Thailand’s luxury real estate market.
GoldfishSEO's integrated approach delivered impressive results:
Increased Website Traffic: With the combined effect of Tailored Google Ads and SEO, AsherProperty experienced a 70% increase in overall website traffic within six months.
Improved Conversion Rates: Enhanced by our CRO efforts, the website saw a 45% increase in enquiries for high-end luxury residences, indicating a successful transition from visitors to potential clients.
Boosted Visibility: The Google Ads campaigns and SEO-optimized content significantly improved AsherProperty’s online visibility, helping them to reach their target audience more effectively.
Enhanced User Engagement: With informative, high-quality content, AsherProperty’s website also saw an increase in engagement metrics, including page views per visit and average session duration.
GoldfishSEO’s collaboration with AsherProperty illustrates the effectiveness of a holistic digital marketing strategy. Through Google Ads, SEO, CRO, and content services, AsherProperty increased their online visibility, drove more traffic to their website, and improved conversion rates, turning their digital challenges into substantial growth. This case study exemplifies how, with the right strategy and expert execution, businesses can reach their full digital potential.
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