MedConsult Asia is a renowned medical clinic based in Bangkok.
Despite offering a comprehensive range of medical care services, they were struggling with their online presence, failing to attract the desired traffic and engagement on their website. Their goals were clear: they wanted to increase traffic and clicks for services such as sexual health testing and Botox appointments. Recognizing the need for expert intervention, MedConsult Asia turned to GoldfishSEO for help.
MedConsult Asia faced the following challenges:
Insufficient website traffic: Despite offering valuable health services, MedConsult Asia was not receiving the desired volume of visitors to their website.
Low conversion rates: While the site did receive some traffic, conversion rates for their main services like sexual health testing and Botox appointments were not up to the mark.
Lack of SEO-optimized and engaging content: The content on their website was not optimized for search engines, which contributed to their low online visibility.
Understanding MedConsult Asia's unique needs, GoldfishSEO developed a robust strategy encompassing CRO, SEO, and content services:
SEO Optimization: We began by conducting a comprehensive SEO audit of MedConsult Asia’s website. Based on the findings, we optimized the website’s structure, metadata, and existing content for relevant keywords to enhance visibility on search engines.
Content Creation: We provided monthly blog posts and fresh content for MedConsult Asia’s website. Each piece was carefully curated to be engaging, informative, and SEO-friendly, ensuring it would attract and retain readers’ interest while also improving search engine rankings.
Conversion Rate Optimization (CRO): GoldfishSEO also implemented CRO strategies to convert more website visitors into service users. This included designing clear and compelling calls-to-action, simplifying the online booking process, and optimizing service pages to better highlight MedConsult Asia’s offerings.
GoldfishSEO's multi-pronged approach led to significant improvements:
Increased Website Traffic: Within six months, MedConsult Asia saw a 65% increase in organic website traffic, indicating a significant boost in their online visibility.
Improved Conversion Rates: CRO strategies resulted in a 40% increase in clicks for services such as sexual health testing and Botox appointments. This highlighted a more successful transition of visitors to customers.
Enhanced Online Presence: The new, SEO-optimized content increased MedConsult Asia’s visibility on search engine rankings, allowing them to reach a larger audience searching for their services.
Boosted Engagement: The fresh, engaging content resulted in longer site visits, indicating that users were finding value in the content provided.
The partnership between MedConsult Asia and GoldfishSEO underscores the importance of a holistic digital marketing approach. Through a combination of strategic SEO, CRO, and content services, we helped MedConsult Asia increase their online visibility, attract more website traffic, and most importantly, enhance their conversion rates. The case of MedConsult Asia proves that with the right strategies and expert guidance, digital challenges can be turned into growth opportunities.
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