ESCO is a leading Singapore-based provider of world-class Audio-Visual (AV), High Volume Manufacturing (HVM), and Intelligent Solutions (IS) that caters to educational facilities across South East Asia.
Amid the CoVid-19 pandemic, ESCO introduced a new range of high-end headsets and launched a dedicated landing page on their Thai website. To increase visibility, drive traffic, and encourage enquiries about these new products, ESCO partnered with GoldfishSEO.
Challenges for Targeted Google Ads
ESCO was faced with several challenges:
New product, new market: Launching a new product line during the pandemic required strategic planning, especially in a new market like Thailand. ESCO needed an effective method to boost online visibility and drive immediate traffic to their new landing page.
Increasing enquiries: As a business-to-business provider, increasing targeted traffic and generating qualified leads were crucial to their success.
Maximizing ROI from Google Ads: ESCO understood the potential of Google Ads but required expertise to optimize their ad spend and achieve the best possible return on investment.
To meet ESCO's objectives, GoldfishSEO implemented a strategic approach leveraging Google Ads:
Google Ads: We launched an optimized Targeted Google Ads campaign, targeting high-intent keywords related to AV solutions and educational headsets. The ads were specifically designed to drive traffic to ESCO’s new landing page.
Ad Spend Optimization: We regularly monitored and adjusted the campaign to ensure the best use of ESCO’s ad budget. This included fine-tuning the keyword list, adjusting bids, and improving ad copy based on performance metrics.
Landing Page Optimization: To maximize conversions from the Google Ads traffic, we also made recommendations to enhance the usability and appeal of the new landing page. This involved improving the clarity of information about the new headsets and simplifying the enquiry process.
GoldfishSEO's targeted approach yielded significant results:
Increased Website Traffic: Within three months of the Targeted Google Ads campaign launch, ESCO saw a 50% increase in traffic to their Thai landing page.
Improved Enquiries: The targeted nature of the Google Ads campaign, coupled with landing page optimization, led to a 35% increase in enquiries about the new high-end headsets.
Maximized ROI: By continuously optimizing the Google Ads campaign, we were able to reduce the average cost-per-click while increasing the click-through rate, ensuring ESCO received the maximum return on their ad spend.
Our partnership with ESCO underscores the power of well-managed Targeted Google Ads in reaching the right audience at the right time. With strategic keyword targeting, careful ad spend management, and landing page optimization, ESCO not only increased their online visibility but also boosted enquiries, paving the way for business growth during a challenging time. This case study demonstrates how, with the right expertise, businesses can effectively leverage digital advertising to achieve their objectives.
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