The benefits of SEO for small business can be quite difficult to see at first glance, if you don’t know what you are looking for. In this article I am going to give you just a little taste of some of those benefits.
As we are rapidly moving towards 2022, we are all hoping for something better. Both 2020 and 2021, pretty much have been washouts when it comes to progressing business. So, it may be time to freshen everything up for a new running start.
During these past couple of years, your website speed and its content may well have gotten stale or out of date. You may be looking to make an investment in a new website, and that can often be a considerable financial outlay. However, it is also an awesome place to start when looking to liven things up. And certainly, the perfect place you should be looking to when it comes to optimizing your SEO, for your company’s web strategy.
If your site captivates you with its design, responsiveness, and user-friendliness, among other things, thats a great start. But it will not be enough. You need to get that website out, wowing others with its pizzazz! However, you may still be wondering: what are the benefits of SEO for small business like my company?
This article is here to help. These are just some of the Benefits of SEO for small business and for Your Website, that I think will make 2022, the year of money, for you:
You spend less money, but also better money!
When it comes down to it, Start-ups, or even Small and medium-sized enterprises (SMEs) have often spent a significant portion of their marketing budget for the year, building and launching a new site or a even makeover. As a result, they find it difficult to make any huge investments in campaigns such as Adwords, PPC, Facebook, and other social media platforms.
Because for these other forms of online marketing, you must consider the campaign budget as well as the money that is set aside for the experts who will be handling the campaign. It is important to note that this does not imply that PPC and SEM initiatives are ineffective, they can be amazing for small companies if done correctly. However, I would say, they are great tools to use for a short term, to boost sales. But, should not be looked on as long-term strategies for your business.
This is why SEO is such a better approach for small companies. Long-term SEO is the most cost-effective solution to marketing. It’s benefits far outweigh those of PPC and SEM. To gain maximum benefits of SEO for small business, you need get to grips with what is required for a successful SEO campaign. If you wish and you can do it yourself (and you can), then the outlay becomes a lot smaller.
Ultimately, this will then pay off in a bigger way. If you choose PPC over SEO, you will forever be paying for ads and clicks. However, should you put your efforts in to SEO. When you finally make it to the top of google organically, those clicks will be free. The investment will be paid off much quicker. What you will need to consider is your time cost here. If you plan on doing this yourself or in-house, then the time costs can be huge. SEO is a slow process and very time-consuming. So, you need to weigh that up against outsourcing to a professional.
Gives you the chance to stand out from the crowd
When it comes to the benefits of SEO for small business, I say content is king. I have said it in many a blog and even on the front of my website. It’s also the reason I provide content with my SEO packages.
The competition for the top rankings on high searched keywords is intense. Therefore, you need to make sure you look to rank for other, less competitive keywords that people are also searching for. A quick way of doing this is to carry out an exercise on a search engine. Type in any terms that you think people looking for your product or service will use.
As you type, you will notice that Google will show several terms below what you are typing. You should look at them closely as these are the terms that other people have used to search with. You should be adding in these terms as these are likely to cause your site to appear on Google’s search results.
When setting an SEO campaign for a new client, I run content audits to find the weak spots, or “content gaps” they may have. This is done so that I can increase what they rank for. If they are missing certain keywords where we can gain traffic, I add them in. Normally in the form of a blog.
You need to set your content out from the crowd by making sure the keywords you want to rank for are within your content. Don’t just throw them in and hope for the best. When you do add them, make sure you show your expertise, authority, and trust within the content. Which is exactly what google looks for, when ranking your pages.
You also want to make sure that all your content is in an ordered state. This is so search engines can find and index it correctly. We do this by Siloing the content. Which is basically a process of linking all the relevant pieces of content on your site together, through internal linking. Sounds complicated, but when you get going its easy. I will explain fully the process of Siloing in another blog later.
Lets You Demonstrate Your Credibility
One of the best ways to get the benefits of SEO for small business is to demonstrate your credibility. This is because, most small businesses build their websites, and they just put their faith in Google to rank them. This isn’t going to happen. Firstly, unless you tell them, search engines like your customers have no idea your website is even there. You must tell them. Once you do, they will assess it, decide on its quality and then rank it in with the 1000s of others that are also looking to rank.
Your pages will be ranked favourably by demonstrating your credibility in the subject you are trying to rank for. You are the expert here; you need to show it. This not only impresses the likes of Google, but also your potential clients.
When anyone goes to a search engine, they are asking a question. It’s your websites job to answer the question in the best way possible. They are more likely to buy from you if you give them the information they want. Don’t hold back, show your expertise.
Ultimately this will also get you ranked higher on search engines. As I said above, the content algorithm is based on your website, showing your authority within a subject. Demonstrating your expertise and showing that people and search engines can trust you to deliver.
As you do this, your rankings will climb. The higher your position in the search results pages, the greater the number of visitors you will get. In natural search results, 60% of all clicks are done on the first three results, and 75% of users never browse beyond the first page of search results in any search. Being at the top will therefore increase your visibility, traffic, and sales. Which is the greatest of Benefits of SEO for small business if you ask me
Helps with Identifying and targeting your markets with precision.
The benefits of SEO for small business, as with all marketing efforts, is only effective if you target your market. The internet is used by everyone (or almost everyone). Google itself handles over 2 trillion searches every year. It is said that 93% of all web traffic is driven by search engines. Therefore, just throwing your website out there and hoping for the best will not work. There is just too much white noise that will drown out your voice.
Finding the appropriate keywords to target your audience may be tough at times, particularly if you’re too close to your product to see the big picture. Which is a good reason for outsourcing your SEO, or at the very least your keyword research and content writing.
However, one of the first things you should be doing when identifying and trying to reach your market audience is by looking at your competitors’ websites. By competitors, I don’t mean those you think are your business competitors, I mean more your ‘Search Engine competitors’. The companies that currently sit at the top of the search terms you want to rank for.
It’s these guys that have already done the hard work for you. What type of content are they putting out that gets clicks? Check out their social media. Is that content getting shared by people that buy your product and services? If it gets engagement, does it benefit them? It’s your competitors that can show you the best way to get to your target market, as well as to the top of google. Just by following what they did. What backlinks they have. How they have structured the keywords in their content and how you can emulate that, or certainly better it. Do not ignore your most valuable resource… your competitors.
Attracts More Prospective Consumers To Your Business.
Nice usable website > Great readable Content > Rankings > Visibility > Traffic > Sales. That’s the process and of course the benefits of SEO for small business, certainly of good SEO. It’s not just about backlinks or content alone. It’s a huge process that starts at your website, and its usability. Furthermore, it ends when you make that sale.
To make that sale, your website must convert them. It does this by making sure you have implemented a strategy within the site that will get them from a visitor to a buyer. Making sure they follow your set-up funnel so that your visitors will end up in the right place.
Your web designer should have started this process by asking the simple questions “what is your website for?” And “What do you want people to do when they visit your website?”. Those two simple questions and the answers that come, are the start of this whole thing, the thing we call SEO.
Once again, the more noticeable you are(higher in the rankings), the greater the number of clicks you will get. You have a higher chance of turning visitors into customers if you have more clicks on your website page. Furthermore, since the benefits of SEO for small business are long-term, your website will continue to grow with every part of the implementation of your SEO strategy. And with that, you will see an increase in the number of visits to your website as time goes on.
GoldfishSEO Giving You The Benefits Of SEO For Small Business
To get the full benefits of SEO for small business I suggest outsourcing your SEO to an Expert in the field. GoldfishSEO is an SEO Expert and Digital Marketing Company Based in Geebung Brisbane. We help businesses make the most from their websites and help them build strategies that will help them, make money on and offline. Contact us and get a free audit for SEO.