Why is SEO so important for Websites?

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Why is SEO so important | GoldfishSEO #Best Brisbane SEO 21

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Why is SEO so important for Websites?

Well, let me start off by saying simply – Web Traffic. If potential customers can’t find your website, sales opportunities are being missed. Google serves up over 3.8 million searches per min. That comes out to 228 million searches per hour, 5.6 billion searches per day, or 2 trillion searches per year! However, only 0.02% of that traffic spends any time beyond page 1. Need any more convincing?

SEO boosts your organic search engine traffic, which in turn increases the number of eyes on your website. If you have that website set up correctly for Conversion Rate Optimization, then you will increase sales. – because the more relevant people that see your site, the more likely you are to sell to them.

If you are running a business in Brisbane and want to stay relevant and competitive, then SEO is a must have! Understanding just this one principle should stop the question, “Why is SEO so important?”

Business Growth, Sustainability and Success

When most people start a business, they think of the growth of that business and how they are going to go about achieving that growth. Sure, not everyone can be Jeff Bezos (do you wanna be a space cowboy?), but they do want to increase sales and build a sustainable business, at the very least. As we have already stated above, there is so much traffic to be had, washing around the internet minute by minute. So to get a piece of that traffic, you need your SEO to be spot on across your website and beyond.

Having both social profiles and social signals that have consistent activity, that is related and relevant to your online content. Will boost your SEO and help you create a brand entity. Your brand entity is basically all the URLs you gather around your main URL. In other words, when you enter your brand name into Google and all you see is your brand with links to directories, citations, and social profiles. You have created a good brand entity if all you see is your brand name, at least for the first 2 pages. The last anyone else rank for your brand name within the first two pages at least.

Therefore, you must look to your SEO as a form of brand awareness itself. And integrate it with all your other forms of brand awareness and vice versa. Making sure you line up your SEO efforts with your social media, content, PR, and the website design. This is paramount should you have an online shop you are trying to promote.

Your website and its SEO becomes key to all of this and ultimately, the success, stainability, and growth of your business. Having a badly made, badly optimized website will often mean you might aswel not have a website at all. A website that is well-optimized is more likely to gain more customers and make more sales. People are also more likely to then share your brand across other social platforms like Facebook or Instagram once they’ve found your website through a search engine and increase your social signals.

Visibility and Rankings

I stated earlier that only 0.02% of the 2 trillion searches that happen every year go to page two. But, the majority of searchers (approx. 73%) will only take the top 3 organic results into account when searching for a service or product online. So, ranking higher now becomes a priority for your business in order to get a share of that 2 trillion website traffic. So how do you compete with the big boys in your industry for the most competitive keywords? Short answer is you don’t. Not for a while anyway. Find keywords that you can rank for. In other words, the low hanging fruit with low competition. Conducting a good solid keyword research strategy at the start, will provide this information and you will be able then to build your tactics around this so that you will be able to pick that fruit rather quickly, within 2-4 months.

Building a large selection of keywords that you can rank for will increase your visibility within the search engines. This, in turn will increase your traffic and boost rankings. As you then get more clicks and send out trust signals to google and the like, the more authority your domain will garner. Which allows you then to start ranking meaningfully in the more competitive keyword areas.

Increasing Brand Trustworthiness

Being seen at the top of the search engines creates trust. Firstly, is trust with your customers and potential customers. If basically one of the biggest companies in the world is recommending you, you must be good.

The fact is Google won’t rank you if you are not trustworthy. Why would they recommend someone that could let them down and make them look bad, would you? Therefore, they have checked you, vetted you and decided that you are the best resource on the internet for the question the searcher asked. In short, they trust you to give the best answer. They know your site is technically sound and won’t let them down when they send folks to your door. They know your content is good and will give great expert sound advice or provide the service or product the searcher is looking for. They also know that when they arrive at your website, the searcher will be able to find quickly and easily what they were looking for.

Searchers tend to follow a pattern. Initially they will search rather broadly, say one word like ‘shoes’. After they will look for ‘women’s shoes’. Then maybe ‘brown women’s shoes’. And finally, something like, ‘Brown women’s shoes Brisbane’. They narrow the search target as they move forward and decide upon what they want after research. This could be over a few mins, hours or even weeks. And as the smart people out there have done, they have looked at that search data, and all other search data like it. And concluded that most people click on the results they have seen most often during their target narrowing journey. So having a high visibility should be high on the list of a benefit to having a website with good SEO.

 

Enhancing User Experience

Web Design and SEO are intertwined. A good SEO should be able to build a website and a good website designer should know SEO, in my opinion anyway. The first question a good website designer should be asking you is “what do you want people to do when they get to your website?”. Or more importantly “what are you looking to achieve with this website?”

Those questions are most important as they pertain to the user experience (UX) of your website, as well as the overall strategy you will look to employ for SEO and marketing. Your answers should then become the bedrock foundation to the website build.

A well-optimized website clearly communicates what product or service is being offered, how to obtain it and answers any questions surrounding it. For me a ‘bad website’ is a site that doesn’t tell me what I want to know the moment I open it up. If I am not able to find exactly what I am looking for immediately on opening that site, then the UX or user experience is poor.

You do not build a website just to make it look good. You want it to perform, to provide you revenue essentially. Nothing should be more than 3 clicks from the home page. Everything important you need to know should be found easily, without endless digging around. The content should be easily digestible and formatted in a way that it entices me to keep reading. Remember to always build the site for the reader, your potential customer not for you.

Catering the site build to the user’s experience, search engines like Google and Bing can easily pull the information they need to then relay to users. If a user struggles to navigate your site, chances are that search engines do as well.

Antony

Antony

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